FACEBOOK:
- graphics : create new cover, id photo (example here)
- add tabs to the top for anything you'd like (menus, coupons, contest, you tube) (example here)
- organize photos to be more user-friendly and streamlined for your patrons.
- develop 'likes' (a marketing strategy - will explain over the phone)
- post weekly for the rest of the year (this will generate business for both restaurants, help develop a distinct identity for EACH location, yet provide a bridge for each location to be connected. A possible platform for fun competition in the future)
YOU TUBE:
- graphics : create background and id (example here)
- develop who we follow (irish themed)
- a you tube channel would be a fantastic tool for connecting the two locations. also, a you tube channel is a great source for content to use on facebook (guiness, jameson, etc)
TWITTER:
- graphics : create background and id (example here)
- develop who we follow (irish themed)
- much like you tube, twitter would be a great tool for connecting the two locations and is a great source for facebook content
- another platform for announcing music acts and entertainment schedules
- another platform for announcing contests and winners
- a good way to stay in touch with customers as you expand
BLOGSITES:
- make edits/changes to existing shenanigansdahlonega site i created
- create a blogsite for shenanigansgainesville
- purchase domain 'shenaniganspubs.com', connect both locations via one shenanigans landing page
MONTHLY MAINTENANCE:
- Once your sites (facebook, you tube, twitter, blog sites) are up and running it's
all about maintaining them with a SPECIFIC, SEASONAL STRATEGY. I'll
create a monthly schedule in calendar form for each of your sites,
keeping your marketing efforts steady, on theme, and reaching your
target audience consistently.
- Google Analytics will be installed on each blog site, so we'll be able to see exactly where we're getting the most online traffic from (i.e. what promotions are working, how many visitors facebook, you tube, and twitter are each sending to shenaniganspubs.com)
- I will monitor and alert you any time a form is filled out on either shenanigans site
- I will provide you with a brief, monthly marketing report
COST BREAKDOWN:
$200 FACEBOOK x 2
$100 YOU TUBE x 1
$100 TWITTER x 1
$800 BLOGSITES x 2
$840 MONTHLY MAINTENANCE x 6 months (july-december)
$50 PURCHASE / SET UP DOMAIN (shenaniganspubs.com is available)
RECEIVE DISCOUNT, PAY AT ONCE:
$2090
- 209 (10% discount)
______
$1881
OR PAY MONTHLY
$2090 / 7 months (june-december) = $298.57
